Tom Clancy’s The Division Press Event

Tom Clancy’s The Division Press Event

Tom Clancy’s The Division is a third person shooter game that takes place in a post-pandemic New York City. After a devastating pandemic swept through, basic services failed and society slipped into chaos. A team of tactical sleeper agents skilled in saving society comes in as emergency response and you are now activated as one of them. The interface lets you become familiar with quarantine zones, gangland activities and other classified intel.

To introduce press to this highly anticipated game (after a full two year delay), we transformed SIR Stage37 into a post-catastrophe New York. With an NYPD cruiser, special effect snow and a demolished cityscape, we created a unique environment for press to experience the game first hand.

The following day, we hosted press interviews in Times Square with an astonishing view of the city.

While we’re waiting on the photos from the photographers, walk through this apocalyptic week with us via our camera phones (with a quick stop at Artichoke Pizza, of course).

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