PAX 2011 DARKSIDERS
At PAX Prime, Eventmakers created an experiential marketing exhibit featuring the star of the Darksiders video game, Ruin – an apocalyptic horse. Hollywood special effects experts fabricated a life-like Ruin ride-able mechanical horse complete with operator, air mattress arena, special effects smoke, hydraulic motors and internally lit soft foam outer body. The horse was a great photo opportunity for attendees to upload their image on social media. This experiential marketing exhibit for Darksiders was highly successful for both Eventmakers and THQ and was the hit of PAX Prime.