2K GAMESTOP CONCERT MAFIA III LAUNCH

2K GAMESTOP CONCERT 5,000 GUESTS MAFIA III LAUNCH

Eventmakers ideated a convention closing activation which entailed producing a concert for 5,000 GameStop managers to kick off the MAFIA III video game. A cast of 100 entertainers comprised of a 70 person choir dressed in authentic 1968 costumes designed by Emmy Award winning costume designer, a 16 piece New Orleans jazz band and a 6 pieces All Star Rock band made up of Chester Bennington of Linkin Park, Dave Navarro of Jane’s Addiction, Dave Kushner of Velvet Revolver, Joey Castillo of Queens of the Stone Age.